A Beginner's Guide to Creating Content for SEO

If you've never heard about "SEO content", then be ready to expand your horizons! In this entire beginner's guide, you will unlock the answers to:

  1. What is SEO?
  2. What are the types of SEO categories?
  3. What strategy should you use?

If you have any other questions that you want answered, don't hesitate to type a message in the comments section.
Enjoy the world of SEO!

What is SEO?

To understand SEO, we need to find out what it is. SEO is commonly defined as search engine optimization. SEO plays an important role by optimizing websites to easily be found on any search engine such as Google or Bing. Websites contain numerous amounts of information that are seen by people daily.

In regards to SEO, content is created and designed to increase online traffic for your website.

I may not give you all the details about SEO, but I will give you the proper knowledge to optimize your content in the best way possible. Here are the basics on what you need to know.

  • Keywords: Keywords are the intricate parts of how SEO works. Keywords play a key role in making your website available on search engines. When you write your content, always have your keywords picked out to make the process quicker. Good keywords and content always make the process a bit smoother.
  • Content: Good keywords can bring out the best content. Your website content should be organized and presented in an orderly fashion. The visitors always play an important role in your website. The longer a visitor stays on your website, the better things will turn out. The most important thing about content is sharing it among your audience. Share your content on social media and build a worldwide audience to benefit your overall outlook.

What are your overall intentions?

Is your only goal to increase your traffic? Do you want to appeal to your audience in a positive way? Your intentions for your website always have to be at its best. Quality and value are important concepts to maintain when you want to achieve greatness on your website. Make your audience feel important when you produce high quality content.

Various Types of SEO Content

  • Product Pages: Retail sites absorb product pages to the fullest. You get all the information you want and need about any product you could ever want.
  • Blog Posts: Blogs are widely known over the internet! Blog posts are one of the best ways to have a steady flow of content for the satisfaction of your readers.
  • Articles: Articles are widely read across the internet. From news to entertainment, articles grace our websites for the world to see!
  • Lists: You can really learn something from lists. Lists are still articles, but they explain different concepts about a topic. (Ex: Top 10 Ways to Save Money for Groceries)
  • Guides: Have you ever heard of a How To guide? Guides are helpful and efficient when you want to learn something new and don?t understand how to do it. Guides can range from 1 page to several hundred pages. A guide can depend on the topic you choose to do it on. Some websites post the full version of their guide, but other websites can have an alternative method before you read the full guide.
  • Videos: Videos are created for various topics and tools. In regards to SEO, the best keyword would make a video more of a highlight on the search engines. Videos can be highly attractive to your audience on your website. Any video that informs people about your business or shares the services you offer can be great for your website.
  • Infographics: Infographics are popular in today's time. A huge amount of content can come in the form of images that can be displayed as graphs or colorful charts. Usually infographics can get a steady stream of views, but it?s hard for SEO to pick up the text unless it?s embedded throughout the website.
  • Slideshows: Slideshows can display your website in a positive light. Whether it?s text or pictures, you can convey your image in a slideshow for your audience. Titles and captions are important for the purposes of SEO when it comes to slideshows.
  • Glossaries: You'll look up more words on Google than your actual dictionary. Have you ever visited a website and wanted to know what some of the words mean? If your industry requires a high specialization of words, then provide the definitions to help your readers out!
  • Directories: Directories are very helpful resources for topics or products on your website. For example, you may own a bakery. You showcase your sweet treats online for customers to order online and pickup in the store. When you run out of stock, you have a list of other bakeries that may have the same product in your area.

The world of SEO is endless! There are so many more wide varieties of content for you to look at and share.

Developing Your Strategy
Commitment is the key to good content. It?s always best to have a method in place to produce wonderful content.
In order to perfect your SEO, you can use these key steps to have a successful strategy.

  1. Define & prioritize your goals: Have you set goals for your website? Is making sales your priority or do you want to reach an audience? When you have a clear-cut mindset on the goals for your website, then you can move on to establishing content. Product pages and ads will really help your website flourish if your goal is to make sales. Once these pages are in place, explain how your products work and operate. This will help promote your website the way you want. If you just want to share new information with your audience, then advertise various amounts of content such as enriching articles or videos. Your audience will enjoy the overflow of content and the entertainment it provides.
  2. Think of your audience: Your audience is the key to making your website a hit! What age range do you want to target your content at the most? That?s an important aspect when it comes to writing your content. In order to get the feedback you need for your website, create questionnaires to get feedback from your audience. This will help you know how to write your content with respect to your audience.
  3. Outline your editing schedule: Once you figure out your target audience, everything else will fall into place. It?s always good to set up an editing schedule. The editing schedule will help you get your thoughts together in order to figure out when your content needs to be published. If you do the schedule early enough, then you can have time to think of fresh ideas. You can use an online calendar or notebook to outline your schedule. Feature some highlights in your content and don?t procrastinate!
  4. Reflect on your strategies: Keep a close eye on your website?s SEO techniques and overall statistics. Create avenues to get feedback on your website. You can have comment pages or small questionnaires for people to offer their feedback. Always keep your strategies as your top priority if you want your website to be a success. Making improvisations to your website on a regular basis can really be helpful!

Check out the comments sections if you have more insights or want more feedback on SEO!

Author
WebWiseChoice SEO Team
Feb 3, 2017