Having properly structured data on your site is mandatory. It helps search engines to learn what the available content is all about. It is a way to present the website content in a more appropriate way to all Google users. When your website has well-structured data, you can expect more visibility of your site in search engines. There are two main factors that help simplify the process of data structure. One is Data Highlighter expansion to a new form of HTML structured data and another is Structured Data Markup Helper.